When you’re rounding out your Ideal Customer Avatar with rich data, there are loads of insights you can pull from generation research. The key is knowing what generation your ICA belongs to.
The chart above lets you find what generation you’re working with by the customer age (left column) or by their year of birth (right side).
There may be one generation on this chart you’re not familiar with because it’s not widely covered in the media – Xennials. Representing 25M+ people, this isn’t a small audience and they bridge the Gen X and Millennial generations. If you’re targeting older Millennials or Younger Gen X’rs, you may want to explore data on the Xennials generation as well.
Armed with what generation your ICA belongs to, you can dive deeper. For example, let’s look at age and race segmentation across generations, and the variety of insights we can gain about how each generation fits into the story.
These are just a tiny fraction of the insights you can tap into when looking at your Ideal Customer across generations.