THE SHORT STORY
Taking A Local Event National: Where To Start
After two successful local events, our client wanted to explore taking her event to other US cities, but wasn’t sure where to start because she could literally go anywhere.
Events are expensive to host and produce.
Choose the right destinations and you’re golden.
Choose the wrong ones and you’re facing financial disaster.
Using data from past attendees, we tapped into supplemental data to find similar audiences across the US, identifying cities with the best reach and most affordable venues.
We expanded the Ideal Customer Avatars by layering in psychographic and behavioral data that fed into promotional campaigns for the events. This meant less guesswork on the client’s part and infinitely better results with 5 sold out events.
SOLD OUT IN 5 CITIES
A look at the preferences, values, attitudes, interests and personality traits that influence how an individual views the world and what motivates them to action
Intelligent Customer Avatar
Most similar to a customer persona, Intelligent Customer Avatars are data-backed profiles of target customers that can be used to create, refine, and market products & services.