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THE SHORT STORY

Taking A Local Event National: Where To Start

After two successful local events, our client wanted to explore taking her event to other US cities, but wasn’t sure where to start because she could literally go anywhere.

Events are expensive to host and produce.

Choose the right destinations and you’re golden.

Choose the wrong ones and you’re facing financial disaster.

Using data from past attendees, we tapped into supplemental data to find similar audiences across the US, identifying cities with the best reach and most affordable venues.

We expanded the Ideal Customer Avatars by layering in psychographic and behavioral data that fed into promotional campaigns for the events. This meant less guesswork on the client’s part and infinitely better results with 5 sold out events. 

HIGHLIGHTS

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SOLD OUT IN 5 CITIES

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Psychographic Data

A look at the preferences, values, attitudes, interests and personality traits that influence how an individual views the world and what motivates them to action

Intelligent Customer Avatar

Most similar to a customer persona, Intelligent Customer Avatars are data-backed profiles of target customers that can be used to create, refine, and market products & services.

What Can 31 Pixels Do For You?

CLARITY

Understand who your customers are & what they want

TRAFFIC

Get customers in the door, whether real-world or digital

REVENUE

Turn traffic into sales with your very own conversion machine

LOVE

Build brand love & customer relationships to last a lifetime

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Creating your ideal customer avatar is hard work, and more often than not it's the thing standing between you and the business of your dreams. We regularly set aside time on our calendar to offer up our brains for free. We're full of love, smarts, kindness and humor, so worst-case you make some new friends and best-case you get some much needed answers.

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