THE SHORT STORY
Launching A Fashion Brand
An international sports star wanted to launch a fashion brand but didn’t know how to get started identifying his market.
We started by building out Intelligent Customer Avatars – data-backed customer personas that fed into two important threads: getting the right retailers on board and building out his own e-commerce channels.
Starting with his massive following on Twitter, Facebook and Instagram, we mined hundreds of data points to craft a powerhouse of ICA’s across geographies. These ICA’s helped secure high profile retail distribution in 12 countries (90% of the retailers he pitched said yes because of the powerful ICA) and drop a wildly successful direct-to-consumer campaign.
HIGHLIGHTS
Retail Distribution in 12 Countries
%
Retailer Close Rate
What Can 31 Pixels Do For You?
CLARITY
Understand who your customers are & what they want
TRAFFIC
Get customers in the door, whether real-world or digital
REVENUE
Turn traffic into sales with your very own conversion machine
LOVE
Build brand love & customer relationships to last a lifetime
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PICK OUR BRAINS FOR FREE
Creating your ideal customer avatar is hard work, and more often than not it’s the thing standing between you and the business of your dreams. We regularly set aside time on our calendar to offer up our brains for free. We’re full of love, smarts, kindness and humor, so worst-case you make some new friends and best-case you get some much needed answers.
Go ahead and reserve some time on our calendar right now.