THE SHORT STORY
I’ve Done ALL the Marketing Coaching, But “I Just Can’t Do the Marketing Stuff”
This is the story of one client, but we’ve worked with many, many more facing the same challenge. She read all the articles, attended no less than 4 webinars, downloaded all the worksheets and ebooks she could find, and did not 1 business coaching program but 3 (we’re talking big name, big price tag programs)!
Everyone said she needed to start with a customer persona to be successful, but every time she tried to tackle the job, she was paralyzed. It felt limp and un-actionable, and using made up ideas felt risky, uninspiring and downright irresponsible.
We jumped in, working with this girl boss to build out a rich, data driven Ideal Customer Avatar that she is using to develop products & services, marketing campaigns, branding & messaging efforts and sales funnels that feel “just right”!
After 2 years of struggle and pause, this client says she feels like a superhero, conquering a go-to-market plan in less than 60 days.
DAYS TO LAUNCH
The buying process that you lead customers through when purchasing your products & services and how you find, qualify, and sell to buyers.
Intelligent Customer Avatar
Most similar to a customer persona, Intelligent Customer Avatars are data-backed profiles of target customers that can be used to create, refine, and market products & services.