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Behavioral Insight: Residents of 55746 like to pay bills in person. Why? 1.Social connection to local biz, 2.General wariness of financial future 3.Managing cash flow with smaller incomes. Look at your customer experience: how can you add more love, connection and fun to in-person bill pay?

Median Income: $43,116 | Compare to $50,157 for the county

College Football Viewers: 23.7% | Compare to 26.7% for the state

Online Banking Users: 30.8% | Compare to 42.8% for the state