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Behavioral Insight: Residents of 76016 drive – A LOT. With a higher average commute time than the rest of the state, these residents are always looking for a more convenient way to get things done and their mobile phones are the weapon of choice. Why?  They want to maximize time with their families to be the best parents they can. Look at your consumer experience: How can you serve the power commuting parent before, during and after their drive?

Median age: 44.5 | Compared to state average: 34.6

median income: $88,207 | Compared to $56,247

College football viewers: 27.9% | Compared to state average: 24.2%